test

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2014 Snetterton test

After a long winter, and a year of not racing the emptiness at the weekends has become too much and our first outing of 2014 will be a test at Snetterton on the 21st of February, in something a little larger than a Kart. We will be testing a Mazda MX5 with the plan to take part in a few Mazda MX5 races later in the season.

Anglian Cup 2013

Was good to be back in the seat, as its been a long time since we last raced in October. We showed pace putting the kart 2nd on the grid on the Saturday, and pole on Sunday. We were a little rusty in race conditions though, getting excluded and docked placed for having the incorrect part on the air box, and for over taking under yellows the rolling lap before the start of the race. Also getting caught up in a couple of incidents and failing to finish some of the heats. Despite this we finished 4th in the final on Sunday, and with a couple of changes to the set we feel we could have finished further up the field.

NFC 2

Brief

Here we were tasked to put together a concept to help users interact with products in store, blending the online and offline customer journey. Using NFC to help users in store to find out more about the products they are interested in whilst being able to remove the clutter around the products on show. A study from Human Anatomy & Physiology, Pearson Interactional showed on average users only read 28% of words in front of them, showing how stripping back the displays can help get the right messages to the user.

A study by Nordic eye tracking found only 10% recall seeing any digital signage despite 47% of time customers attention going on the product. Also finding that 53% of customers wanted to get the best deals when they are shopping instore. Also finding that 87% of customers use their mobile before visiting, 79% whilst in store and 35% after visiting the store. With 82% of customers saying they consult their phones on purchases they are about to make instore and 91% turn to their phones for ideas within the middle of a task. Showing how important it is to merge the instore and online journeys so that users can validate the decisions they are about to make.

User journey

Here we were tasked to create a user journey to help paint the picture of customers as they shop for a new phone, showing their emotional state and how this concept can help reassure customers decisions, along with creating a wireframe and design to show how the application could work.

Here we wet out the user journey using our persona, showing how she would go about upgrading her phone and buying instore, and highlighting how the NFC scanner can help the user through their shopping mission.

User journey

Once we had finished collecting people’s thoughts and feedback we then briefed our user journey into a designer to create a digital format that could be used within a presentation deck.

Sketches

The next phase of the project was to create concepts or how we felt the finished product could look. Below was the ideas of how I felt the user could use the application whilst helping to shop in store, trying to to allow the user to browse the products online as they would instore.

Wireframes

We then came together with our ideas to create the final version of wireframes before briefing these into a design to create visuals of the application.

Visuals