Human in AI – UX Crunch

With 3 guest speaker UX crunch organised a night to discuss the developing world of AI and how we design for interactions with this new technology. With Becky Priebe a Director of human Experience at RealWear, Alex Bone the Co-founder from Mettle Studios and Ben Scott-Robinson a founder at the Small Robot Company all talking about their experiences within this sector.


Becky Priebe came to talk about her experiences of being within the design industry at this time. With the sector constantly evolving and everyone be connected through information every second of the day.

She gave the analogy of how we as humans are set up in the same way as machines with sensors of smell sight touch taking data that our brain process this. But what does separate us from machines is emotion. And how we can learn about society, culture and how as designers we should be using our empathy to design ai to help users. Think about how people use a product to design the experience of ai. Here Becky stressing how the media portray AI as a product in itself, when actually it is a technology we should be applying to an experience.

Looking forward Becky talked about the what is starting to happen more and more, and this is how the industry is moving from designers working closely alongside developers to working next to data scientist making sure data come first and really determines what happens within design.

Alex Bone the Co-founder and Creative Director at Mettle studios came to talk about his experiences and perspective of being a practitioner of AI and data science. With his experience of iot he talked about machine learning and gave us insights into how artificial intelligence lacks in intelligence needing to be fed with information until it can become useful. Finding that users in general expect these products to be right straight from the offset, and didn’t understand the notion that these products having to analyse their data first.

An example of this is the Clean Space app (Where the user receives a clean mile credit depending on the mode of transport they have taken). His team had no baseline of data to start from, so they were struggling to know exactly when a person changes transport modes from walking to bus to cycling. The only way the team could do this was to go out and collect their own data, and then tagging in the right mode of transport. They found one person within in the team didn’t tag their journey, complaining that the app was never working correctly failing to understand that the app needed to be trained first.

Do Chevon from The Small Robot company came to talk about how they are using data and AI to transform farming. Looking at disrupting this market by reducing soil compaction. They have been able to design a service where they would lease out 3 different robots, Tom Dick and harry. That all have individual roles, from one looking at the current crop to see what pesticides are needed and whether they require it at all, to giving the farmer the exact position of each crop, to then helping plant each seed so that nothing is wasted. All without working or putting the same amount of pressure on the soil as current method, reducing the amount machines are compacting the soil which is a major problem to most farms around the country where the farms will have to allow around 5-8 years so that the ground can recover.