Artwork and design

Artwork & Design

TESCO Packaging

At TESCO, I would have to look after the artwork for the product ranges Camping, Fitness, Luggage.

This included working with Artworkers, Buyers, Design Agencies, and Photographers to show case the products as well as make sure the copy met with British Standards.

Also helping to design icons, that quickly and clearly told the customer key information about the product. This then led me to move the icons onto the web pages to help create a more consistent message from store to online.

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Artwork & Design

Smart Gas Plumbing

A free-lance project to design and build a website for a local plumbing firm. This involved designing the iconography to help the user navigate around the website.

One of the issues was trying to find a compromise between the client who wanted to showcase the boilers he sold to creating a site that was easy to navigate.

I found through research from chatting to friends and family what people wanted when searching for a plumber, but a compromise was made with the client that showed the brands of boilers the client sold on the homepage, that then led into the services they offered.

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Artwork & Design

Stevenage Leisure Limited

As a Graphic Designer I was responsible for the advertising marketing needs of multiple fitness sites in the Hertfordshire area. Here I would work alongside the area managers to advise the designs that would best cater for our customers. This included producing adverts for customers showing what offers were on at our Gyms, as well as producing fitness guides for our new customers.

Looking back now I feel I would now have spent more time reducing the amount of text on the page to focus on the specific fonts and reduce the background clutter to the page.


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Camping Packaging

Being involved in briefing photography and style guides for our camping ranges. As well as writing the marketing and back of pack copy to meeting British standards.

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Artwork Iconography

Briefing in the icons required for our ranges, making sure these were understandable to our users.

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Iconography

Working with our web traders to implement the packaging iconography online.

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Smart Gas Plumbing

Initial wireframes for both desktop and mobile.

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Smart Gas Plumbing Iconography

Designing and implementing the flat design iconography to be used throughout the site.

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Smart Gas Plumbing Screenshots

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SLL Starter Pack

Part of the starter pack that was given to new joiners showcasing the various activities available across our leisure facilities.

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SLL Guides

Designing print outs that would give information of classes at the Stevenage Leisure center, showing who it would be suitable for.

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SLL Newspaper Advert

Full page newspaper spread designed to meet corporate guidelines of a new sports center within Sandy.

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SLL Leaflets

Designing leaflets to show the opening times for the outdoor swimming pool at Letchworth.