Product Design

Product Design

Atomic Design

When joining Sainsbury’s, I found that the team were building and using templates that were used only once. After talking to the producer team that would use these templates, we started to change the way of working, by splitting the pages into components.

This allowed the producer team to evolve and adapt their pages over different sprints. From this I designed and built a small site, that would be the go to place for creating content within the Grocery online website.

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Product Design

TESCO Fitness

Working on the Fitness range sold by Tesco, having to meet the needs of the customer, whilst also meeting the price point of our competitors.

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Product Design

Sixth Sense

A cognitive ergonomic study on how best to relay information to a racing driver. To help the driver know when someone following was about to overtake, relaying a tone back to the driver and stopping them from taking their eyes off the road ahead.

Initially I tried 3 main ways to communicate this to the driver, from lights, vibration pads and sound. After user testing I found that a light above the steering wheel that would be seen in the driver’s peripheral vision worked best, where as the forces whilst driving were too much for using a vibrating pad.

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Product Design

Rich Mix

A final year project for the Rich Mix Centre in London, The facility catered for a wide veriety of arts, and the users would carry out different projects within the building.

I designed a concept that helped people interact with other users of the building by finding and linking projects that would benefit from the differing skills within the building.



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Sainsbury’s Atomic design

Here I moved the team away from the single page template to use module components. This allowed the producer team the freedom to change the content week to week to best suit the needs of our customers.

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Sainsbury’s Style Guide

Here I moved the team away from the single page template to use module components. This allowed the producer team the freedom to change the content week to week to best suit the needs of our customers.

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Fitness Range

One of the main parts of the role at TESCO, was to benchmark and test competitor products. This was to see the trends within the sector, as well as reduce costs, and see where the products could be improved for the customer. The changes we required would then be fed back to our suppliers.

Along with working with the products, I would design the Instruction manuals, making sure they met British Standards, as well as meeting customer feedback, where some customers called for text, and others just images.

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Analytics

To help us improve our products we would use the TESCO clubcard data, that helped us determine the customer base.

We would also use returns data, which helped us determine products that weren’t meeting our customers satisfaction. Once we had a list of products that weren’t performing well, I would then gather our customer feedback, Clubcard data, and customer service reports, to determine how our customers were using the products, to then make a decision on how we can make improvements.

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Online Feedback

When workings at TESCO, I looked after Fitness, Camping, Luggage, and Outdoor Toys. When looking at improving the products, my first place to go would be our online customer feedback, to quickly gain an understanding of what was wrong with our products. I would then work with the Buyers and Merchandisers to draw up a list of requirements that would be sent across to our suppliers.

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Sixth Sense

Final year major project, to help the driver understand what is happening behind them, whilst taking no attention away from what’s happening ahead. Initially designed for racing drivers, I researched that this system would also be useful within a car to help with motorway running and the cars blind spot, such as an over taking motorbike, or car. To being using on bicycles, to give a little more notice on when a car is about to overtake.

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Sketches.

Development sketches of how the sensors would fit onto a kart frame and be easily removed.

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Sixth Sense Prototype

Working prototype, to test how to best relay this information to the driver.

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Rich Mix

Showing the computer renderings of the computers that would sit buildings foyer, designed to be open and relaxed whilst mirroring the wing architecture of the external parts of the building.

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Rich Mix

Story board showing how the system can help bring users of the building together.

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Rich Mix

Illustration showing the design process starting with sketches and ideas through to computer renderings.