Using the new IA discovered for the Public facing website, creat an area where users can learn about teh range of products BT Wholesale has to offer
Client: BT Wholesale
Date: April 2021
Wireframing and prototyping
Discover and MVP
Sprint feature prioritisation
Briefing developers, Copy writers, UI designers, UX researchers on designs and business goals
With the decision that the public facing was going to be focused on creating new leads we needed to create an area for products focused on existing customers to BT.
This would allow us at a later stage to personalise the content to the resellers but also have a place where documents can be stored and accessed. Currently one of the issues was that BT account managers had to spend a lot of their time helping their customers (resellers) find the documents they needed.
An initial design was made by another team to visualise this area, where each product was given an individual page. After building this into a prototype and working this through with a copy writer we quickly realised that there were far too many pages and the site would become unmanageable both from a content perspective but also from a dev perspective, and eventually lead to a bloated area giving a poor experience.