SEO Notes

General rule is to make the content as useful and as easy to understand for our customers. Google will see this, and raise our pages up the ranking.

When putting a SEO plan together you will need to allow around 2 months before you see any improvements through on Google. Ideally content pages should be very specific to a given topic—usually a product or an object.

SEO Checklist

To help you when building your pages please use the checklist below:

1 Title tags

Added within Management center, this one of the most important SEO parts to the page. PHD will be able to supply the best copy to use here.

2 H1 title tag

Wrapping your headline tag within a <h1>tag. At the moment Management centre automatically adds this to the page, but will also change the hierarchy name as well.

3 Headers

Wrap your content in the correct tags. Eg <h2>, </h2>, <h3>, so Google can see the page is correctly structured.

4 Content

Use engaging imagery, text content, videos to show Google that we have a breadth of content on our subject type, and make sure that content isn’t duplicated within your pages. Also provide unique content about the given subject of your page.

5 Text

Drop in the keywords you want to appear highly for, within the body copy and headers of the page. Don’t keyword cram as this will lower your page within Google. Brightedge tends to allow the same keyword to be used around 10 times in the page.

6 Keywords

Wrap your content in the correct tags. Eg <h2>, </h2>, <h3>, so Google can see the page is correctly structured.

7 Image size

Use images no bigger than 100KB and use to help reduce the size of your image without reducing the quality.

8 Image name

Within the filename of your images use the target keyword for that image.

9 Alt text

Properly describe the context of the image within the alt text, remembering to add in the keywords you are targeting for that image.

10 Link text

Within the anchor text describe the page you are linking to, so both users and search engines can understand where they are going.

11 URLs

Make URL’s friendly, by making these shorter and keyword rich.

12 Responsive

Make sure your page renders correctly at both maximum and minimum width.

13 301 redirects

Redirect old redundant pages to the latest version to reduce duplicated content and allow our old pages that are high ranking in google to have a destination.


What Google is looking for

“Remember that Google cares a lot about how visitors interact with your content. If users click on your page from the search page but then bounce back to search, this will drop you down the ranking”.

“Think about the searcher. Give the user the experience they need and the answers they want”.

Make your content — semantically, lexically, and logically.

  • A) is on-topic and relevant,

  • B) includes critical answers to searchers’ questions, and

  • C) has credible, accurate information.