Project: Components
Company: Sainsbury’s
Date: June 2017
Brief
A project looking at what new components and functionality we can add within the Magnolia CMS.
Competitor analysis
Looking into how our competitors serve up content containers to their customers.
![](/images/portfolio/sainsburys/competitor-review-homepage.png)
![](/images/portfolio/sainsburys/competitor-review-clothing-1024x724.png)
Persona
Taking the personas and turning their needs into question to be answered and then using these to create “How might we” questions
- How might we allow our customers to find out more on our products, with interrupting their shopping mission.
- How might we introduce new products to customers that relate to their previous shops.
- How might we let customers know of upcoming offers.
![](/images/portfolio/sainsburys/personas-1024x724.png)
Ideation
![](/images/portfolio/sainsburys/ideas-1024x724.png)
Wireframes
Starting to sketch out ideas
![](/images/portfolio/sainsburys/wireframes-1024x724.png)