Sainsbury’s components

Project: Components
Company: Sainsbury’s
Date: June 2017


A project looking at what new components and functionality we can add within the Magnolia CMS.

Competitor analysis

Looking into how our competitors serve up content containers to their customers.


Taking the personas and turning their needs into question to be answered and then using these to create “How might we” questions

  • How might we allow our customers to find out more on our products, with interrupting their shopping mission.
  • How might we introduce new products to customers that relate to their previous shops.
  • How might we let customers know of upcoming offers.



Starting to sketch out ideas