Thanks for taking the time to look at my portfolio.

Experienced UX & Service Designer across agency, consultancy, and in-house teams.

A background spanning physical product design and frontend development, always working to create services that genuinely work for people, and the businesses behind them.

I’m at my best turning post-it notes, loose ideas, and emerging possibilities into clear, meaningful user journeys, and coherent end-to-end services.

Featured Work

A small selection of projects that best represent how I work today.

Featured
Parcelforce Merge with Royal Mail
Royal Mail, EPAM, Parcelforce
Parcelforce Merge with Royal Mail
Royal Mail, EPAM, Parcelforce

Creating a dual-brand experience that unified Parcelforce and Royal Mail journeys while protecting each brand identity.

Royal Mail, EPAM, Parcelforce
Royal Mail Navigation
Royal Mail, EPAM
Royal Mail Navigation
Royal Mail, EPAM

Redesigned Royal Mail’s navigation for a clearer, scalable structure. Helping users navigate confidently across the site.

Royal Mail, EPAM

Take a look at something specific:

AI/ Service Design/ Journey mapping/ B2B Platforms/ Agile Delivery/ Information architecture/ Process & Documentation/ RFP’s.

Exploring AI with Kaiku

Clients I’ve been lucky to work with:

The FA/ Royal Mail/ BT Wholesale/ Knight Frank/ VUE/ Samsung/ Counter Terrorism Police/ LV=.

Featured
AiWare - Reducing bias in resourcing
AiWare - Reducing bias in resourcing

AI tool to reduce bias, highlighting people for their whole selves, unlocking more opportunity and flexibility.

Royal Mail Help Assistant Pitch
Royal Mail Help Assistant Pitch

Exploring how AI and chat could streamline Help & Support on Royal Mail’s site. Offering timely, in-journey assistance.

AI design and build work, from early chatbots to LLM-informed concepts and journey-wide integrations that help users move faster and more naturally through key tasks.

View AI case studies

Companies I’ve worked for:

The FA/ EPAM/ TH_NK/ Cheil/ Sainsbury’s/ TESCO/ AKQA

  • EPAM understood our brief right from the start. Your team's relentless focus on a customer-centric approach, combined with your unmatched guidance and expertise, has been invaluable.

    Parcel Force

  • The quality of the work we've see so far has been absolutely fantastic: very thorough and well thought-out, providing valuable new insight regularly.

    Royal Mail

  • I value EPAM's commitment to innovation and continuous learning the most. They prioritise staying ahead of the curve in technology trends and encouraging me and my team to think outside the box and go above and beyond for our customers.

    Royal Mail