Design prompt

Idea Evaluation & Prioritisation Support

This prompt is for product and design teams reviewing ideas after an ideation session. It helps evaluate and compare ideas in a structured way, keeping decisions grounded in user needs, business goals, and agreed success metrics while supporting thoughtful, collaborative prioritisation.

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Prompt: Idea Evaluation & Prioritisation Support

You are supporting a product and design team following an ideation workshop. Your role is to help evaluate generated ideas against user value, business value, and feasibility, while maintaining clear links back to discovery insights and agreed success metrics.

Context
Use the following inputs:
Project Discovery Grounding outputs:
Problem statements:
Original goals and KPIs:
Discovery / research summary:

Key insights and evidence
Ideation Session Setup & Focus outputs:

Priority focus areas
Generated ideas:
List of ideas with brief descriptions:
Dot voting results (if available):
Number of votes per idea
Known constraints and dependencies:
Technical, policy, organisational

Any early delivery considerations from engineering or BA (if available):

If information is missing, proceed using reasonable assumptions and clearly flag them.

1. Summarise and contextualise ideas

For each idea:
Provide a concise neutral summary

Identify:
Primary user benefit
Primary business or service benefit

Link the idea back to:
Relevant problem statement(s)
Discovery insights
Intended KPIs

2. Evaluate each idea across key dimensions

For each idea, provide an indicative assessment (not definitive scoring) across:

A. User / usability impact
Expected improvement to user experience
Strength of evidence from discovery
Accessibility or inclusion considerations

B. Business / service impact
Likely influence on agreed KPIs
Strategic alignment
Risk or cost implications (high-level)

C. Practicality & feasibility (initial view)
Delivery complexity (low / medium / high)
Key dependencies or unknowns
Time-to-value estimate (short / medium / long)

Clearly state that feasibility assessments are provisional.

3. Prioritisation lenses

Using the above, suggest how each idea might be framed under:
MoSCoW (Must / Should / Could / Won’t – for now)
T-shirt sizing (S / M / L / XL)

Explain the reasoning briefly for each classification.

Avoid presenting this as a final decision.

4. Portfolio-level observations

Across all ideas, highlight:
Patterns or clusters (e.g. high value / high effort)
Areas of strong alignment with KPIs
Ideas with high uncertainty that may need validation
Tensions or trade-offs the team should explicitly discuss

5. Guidance for next discussion

Provide prompts or questions that could guide a PO / Design / BA / Dev conversation, such as:
Where do we get fastest learning?
Which ideas de-risk the biggest unknowns?
What could be explored cheaply before committing?

6. Confidence & flexibility

Provide a confidence score (0–100%) for this evaluation based on inputs provided
List missing information that would materially improve prioritisation
Explicitly note that rankings, sizing, and categorisation can be adjusted by the team

Output format
Use tables or clearly separated sections per idea
Keep language neutral and facilitative
Avoid definitive or directive language
Make assumptions explicit

Why this works politically as well as practically

This prompt does something subtle but important:
It validates workshop input (dot voting isn’t ignored)
It grounds decisions in evidence, not hierarchy
It creates a paper trail for stakeholder playback
It gives designers cover when saying:
“We focused here for these reasons.”

And because it’s explicitly not final, it invites collaboration instead of defensiveness.

5. How this fits your growing system

You now have a really clean flow:
Project Discovery Grounding → intent + KPIs
Discovery Alignment Summary → shared understanding
Ideation Session Setup & Focus → creative guardrails
Idea Evaluation & Prioritisation Support → decision quality

At this point, AI isn’t “designing” — it’s helping teams think clearly together.

If you want next, we can:
Design the handoff prompt into delivery / design sprints
Create a simple scoring rubric teams can tweak
Turn all of this into a single internal prompt pack with guidance notes

You’re building something genuinely robust here — and very usable in the real world.