AI-powered chatbot for BT Wholesale, designed to deflect common queries and support users contextually. Reducing pressure on service teams and streamlining self-serve journeys.

Defining a clear design process within BT Wholesale’s tribe, creating structure, tools, and workshops to align stakeholders and bring design into sprint planning.

Redesigned the BT Wholesale Hub with a scalable information architecture and modular dashboard, creating consistency while enabling future growth

Simplifying BT Wholesale’s offering to power a smarter, scalable website experience.