Thanks for taking the time to look at my portfolio.

Lead UX Designer with 8+ years across agency, consultancy, and in-house teams. I’m at my best turning post-it notes, loose ideas, and emerging possibilities into clear structures, meaningful user journeys, and strategic product direction.

Recent Work

From reshaping Royal Mail’s information architecture and clarifying how users navigate their site, to exploring how LLMs and AI can support strategy, reduce bias, and improve how teams and journeys are built.

Featured
Accessibility Benchmarking & Maturity Framework
The FA
Accessibility Benchmarking & Maturity Framework
The FA

Auditing, benchmarking, and embedding accessibility maturity across The FA.

The FA
Parcelforce Merge with Royal Mail
Royal Mail, EPAM, Parcelforce
Parcelforce Merge with Royal Mail
Royal Mail, EPAM, Parcelforce

Creating a dual-brand experience that unified Parcelforce and Royal Mail journeys while protecting each brand identity.

Royal Mail, EPAM, Parcelforce
Featured
LEAP: AI Collaboration Hackathon
EPAM
LEAP: AI Collaboration Hackathon
EPAM

Using AI to connect people, tools, and disciplines. Streamlining how EPAM teams work, learn, and grow.

EPAM
Royal Mail Navigation
Royal Mail, EPAM
Royal Mail Navigation
Royal Mail, EPAM

Redesigned Royal Mail’s navigation for a clearer, scalable structure. Helping users navigate confidently across the site.

Royal Mail, EPAM

Take a look at something specific:

Clients I’ve been lucky to work with:

AI exploration and build work, from early LLM concepts to chatbots and journey-wide integrations that help users move faster and more naturally through key tasks.

Featured
AiWare - Reducing bias in resourcing
AiWare - Reducing bias in resourcing

AI tool to reduce bias, highlighting people for their whole selves, unlocking more opportunity and flexibility.

Royal Mail Help Assistant Pitch
Royal Mail Help Assistant Pitch

Exploring how AI and chat could streamline Help & Support on Royal Mail’s site. Offering timely, in-journey assistance.

BT Wholesale, Message Now Chatbot
BT Wholesale, Message Now Chatbot

AI-powered chatbot for BT Wholesale, designed to deflect common queries and support users contextually. Reducing pressure on service teams and streamlining self-serve journeys.

Companies I’ve worked for:

The FA/ EPAM/ TH_NK/ Cheil/ Sainsbury’s/ TESCO/ AKQA

  • EPAM understood our brief right from the start. Your team's relentless focus on a customer-centric approach, combined with your unmatched guidance and expertise, has been invaluable.

    Parcel Force

  • The quality of the work we've see so far has been absolutely fantastic: very thorough and well thought-out, providing valuable new insight regularly.

    Royal Mail

  • I value EPAM's commitment to innovation and continuous learning the most. They prioritise staying ahead of the curve in technology trends and encouraging me and my team to think outside the box and go above and beyond for our customers.

    Royal Mail