My portfolio
Samsung Instore NFC Application
Using NFC to merge online and in-store journeys, helping Samsung shoppers make confident purchase decisions.
HTML history
Simplified HTML’s journey from early code to HTML5 in a short presentation for the Sainsbury’s Content team.
Designing clearer setup guidance to reduce perceived product failure
A physical product investigation that showed how unclear setup guidance, not faulty materials caused water-leak complaints, and how improved instructions reduced returns.
Making product feedback clearer at the point of failure
An investigation into how unclear system feedback, rather than hardware faults shaped user perception and high returns.
