Counter Terrorism Police (CTP) Website audit
Helping Counter Terrorism Police clarify their digital presence and serve the public, businesses, and media more effectively.
The problem: LThe CTP website and microsites had grown in an unstructured way, making it hard for different audiences (public, business, media) to find the right information. Third-party sites were also re-using CTP content without clear brand attribution, weakening visibility and trust.
My role: WI led the audit and analysis, mapping user journeys, running workshops, and framing “How might we…” questions. I collaborated with the CTP team, strategy, and content colleagues to identify audience needs and gaps in the current experience..
Results: I recommended a new site structure split by audience:Public, Business, Media, and a clearer approach to content positioning. This gave CTP a practical set of next steps to grow their site, strengthen brand attribution, and make key information easier to access.
Skills used: Leading workshops | Experience mapping | Website auditing | Information architecture | Wireframing & prototyping | Stakeholder management | Service design
Brief
The Counter Terrorism Police asked us to review their digital presence and provide clear, actionable recommendations for how their websites and social channels could better serve the public, businesses, and the media.
My role was to review the existing sites and competitor landscape, map current user journeys, and work with stakeholders to highlight pain points and opportunities.
Initial Review
I began with a detailed audit of the main CTP website and its microsites. This covered content, design, and user flows — particularly how the core site connected (or failed to connect) with its sub-sites.
User Journeys
To understand how people actually encountered and engaged with CTP content, I created user journeys for both the general public and business audiences.
One insight was that third-party websites often used CTP content, but with little or no attribution to the CTP brand. This weakened trust and visibility.
I ran a workshop with the CTP team alongside our content and strategy colleagues. Together we validated the journeys, uncovered blind spots, and developed a set of “How might we…” questions to guide CTP’s future content and service design.
Recommendations
The final output was a set of structured recommendations. My main proposal was to re-organise the site around its three key audiences:
Public — awareness, guidance, and immediate actions
Business — preparation, safeguarding, training resources
Media — press resources and verified updates
This structure allowed each audience to quickly reach relevant information without having to dig through unrelated content.
