Creating a dual-brand experience that unified Parcelforce and Royal Mail journeys while protecting each brand identity.

Redesigned Royal Mail’s navigation for a clearer, scalable structure. Helping users navigate confidently across the site.

A future-facing AI concept for UBS, tracking share migration through an intuitive portal designed to provoke conversation and position EPAM as a strategic partner.

Shaping a new Help & Support experience on Salesforce. Balancing user needs with tight technical constraints to deliver clearer journeys and a centralised content hub.

AI tool to reduce bias, highlighting people for their whole selves, unlocking more opportunity and flexibility.

Exploring how AI and chat could streamline Help & Support on Royal Mail’s site. Offering timely, in-journey assistance.

AI-enhanced water delivery experience for Al Ain, helping users plan around heatwaves, events, and changing needs.

AI-powered chatbot for BT Wholesale, designed to deflect common queries and support users contextually. Reducing pressure on service teams and streamlining self-serve journeys.

Defining a clear design process within BT Wholesale’s tribe, creating structure, tools, and workshops to align stakeholders and bring design into sprint planning.

Redesigned the BT Wholesale Hub with a scalable information architecture and modular dashboard, creating consistency while enabling future growth

Simplifying BT Wholesale’s offering to power a smarter, scalable website experience.

Exploring how conversational AI could ease call centre pressure and give LV= staff more time to focus on what matters.

Exploring how conversational AI could ease call centre pressure and give LV= staff more time to focus on what matters.

Designing Knight Frank’s first flexible office platform from vision, to sprints, to launch.

Exploring new pricing strategies to move customers from on-the-day purchases to online advance bookings.

Using NFC to merge online and in-store journeys, helping Samsung shoppers make confident purchase decisions.