Creating a dual-brand experience that unified Parcelforce and Royal Mail journeys while protecting each brand identity.

Using AI to connect people, tools, and disciplines — streamlining how EPAM teams work, learn, and grow.

AI tool to reduce bias, highlighting people for their whole selves, unlocking more opportunity and flexibility.

AI-powered chatbot for BT Wholesale, designed to deflect common queries and support users contextually. Reducing pressure on service teams and streamlining self-serve journeys.

Redesigned the BT Wholesale Hub with a scalable information architecture and modular dashboard, creating consistency while enabling future growth

Simplifying BT Wholesale’s offering to power a smarter, scalable website experience.

Exploring how conversational AI could ease call centre pressure and give LV= staff more time to focus on what matters.

Exploring how conversational AI could ease call centre pressure and give LV= staff more time to focus on what matters.

Designing Knight Frank’s first flexible office platform from vision, to sprints, to launch.

Exploring new pricing strategies to move customers from on-the-day purchases to online advance bookings.

Using NFC to merge online and in-store journeys, helping Samsung shoppers make confident purchase decisions.